Privacy Policy

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Contents

• Introduction
• Contacting us
• Changes to this Privacy Policy
• Information which we may collect about you
• Cookies
• Uses made of your information
• Where we store and process your personal data
• Security Standards
• Disclosure of your information
• Your rights
• Access to information
• Third party sites
• Law and jurisdiction

1. Introduction

1.1 Bed Craft are committed to safeguarding the privacy of our clients, website visitors and staff; in this policy we explain how we will treat your personal information.

1.2 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website.

2. Contacting us

2.1 We welcome questions and comments regarding this Privacy Policy. If you would like to contact us please refer to the “Contact Us” page of our Site.

3. Changes to this Privacy Policy

3.1 Any changes we may make to our Privacy Policy in the future will be posted on this page. We recommend that you check this page from time to time to take notice of any changes we make, as they are binding on you if you provide us with information after such a change has been made.

4. Information which we may collect from you

4.1 Information which you give us:

4.1.1 We may collect and process the following data which you provide to us:

• Information that you provide by filling in forms on our site: This includes information provided at the time of registering to use our site, subscribing to our newsletters, corresponding with us by e-mail, through a contact form on our site or by any other means, posting material such as ratings and reviews, requesting further services, searching for a product, placing an order or by contacting our Customer Services Team.
• Information that you provide when you make purchases using the App or share data via any social media functions.
• Information that you provide when you enter one of our competitions or participate in one of our promotions.
• Information that you provide when you report a problem with our Site / App.
• Information that you provide when accessing wi-fi services in our Stores.
• Information that you provide through surveys or when asked to give your opinions about our services and products.
• Contact details (such as your phone number and e-mail address).
• Personal details (such as your name, age and address).
• Other details of transactions you carry out through our Site / App and of the fulfilment of your orders (such as your intended delivery address and financial details).

4.2 Information we collect about you:

4.2.1 We may also collect and process the following technical information automatically when you visit our site, log-in or make a purchase:

• The Internet Protocol (IP) address used to connect your device to the internet, your login information, details of the type of device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your browser type and version, your time zone setting, browser plug-in types and versions, operating system and platform.
• Information about your visit, including the full URL clickstream to, through and from our Site / App (including date and time), products you viewed or searched for, page response times, download errors and bugs, the length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the Site / App and any phone number used to call our customer service number.
• Information stored on your Device which you consent to share with us (such as contact information, friend lists, login information, photos, videos or other digital content) (you can typically turn off this functionality at any time by changing the relevant settings for the App on your device).
• Any details of your current location which you consent to share with us (you can typically turn off this functionality at any time by turning off the ‘location services’ settings for the App on your device).
• Information provided to us by third parties (including, for example, business partners, sub-contractors in technical, wi-fi, payment and delivery services, advertising networks, analytics providers, search information providers and credit reference agencies).

4.2.2 We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

5. Cookies

5.1 Cookies are small pieces of information that are stored on the hard drive of your device and they enable a server to collect information from an internet browser. You can find out more about how cookies work at www.cookiecentral.com.

5.2 How we use cookies:

• Personalise our site to you (e.g. ensuring language and region displays are correct).
• Allow you to use our site in a way that makes your browsing experience more convenient.
• Improve our site by knowing how users navigate and interact with it.
• Review the popularity of products and advertisements.
• Estimate audience size and usage pattern.
• Provide faster and more personal service by collecting account information.
• Collect anonymised information about the websites from which users have travelled to our Site.
• Store your preferences to speed up log-in when you return.
• Identify which device(s) you use to access our Site / App.
• Prevent credit fraud and various forms of cyber-crime.

5.3 You can set your browser to accept or reject certain cookies or to alert you when a cookie is being used. However, blocking cookies may prevent you from using our Site / App effectively.

6. Uses made of your information

6.1 Information you give to us:

We will use information you provide to us in order to:

• Allow you to quickly complete the payment details section of our checkout process.
• Carry out our obligations arising from any contracts entered into between you and us.
• Personalise and tailor products presented to you.
• Provide you with information about other goods and services we offer.
• Contact you regarding reviews or administrative purposes.
• Confirm you are old enough to order age-restricted products.
• Check validity of credit or debit card details where necessary.
• Contact you to confirm dispatch, arrange delivery or discuss your order.
• Notify you about changes to our service.

6.2 Information we collect about you:

• Administer our site and perform internal operations such as troubleshooting, testing and research.
• Improve our site to ensure content is effective for your device.
• Allow you to participate in interactive features of our service.
• Make suggestions and recommendations about goods or services that may interest you.

7. Where we store and process your personal data

7.1 Data is stored on secure servers within the European Economic Area (EEA), mostly within the UK.

7.2 Certain data may be processed by staff operating outside the EEA for order fulfilment, payment processing and support services.

8. Retaining personal information

8.1 We keep personal information no longer than necessary for the purposes we collected it.

8.3 We may retain documents containing personal data where required by law, for legal proceedings, fraud prevention, or ongoing business purposes.

9. Security Standards

We meet payment card industry data security standards. However, transmission of data via the internet is never completely secure.

10. Disclosure of your information

We do not share personal information unnecessarily. We may disclose data if we sell or buy assets, comply with legal obligations, prevent fraud, or respond to reviews.

11. Your rights

• Right to be informed about how we collect and use data.
• Right to access your personal data.
• Right to rectification of inaccurate data.
• Right to erasure of data in certain circumstances.
• Right to restrict processing.
• Right to data portability.
• Right to object to marketing or profiling.

12. Third party sites

Our site may contain links to partner websites. We are not responsible for their privacy policies. Please review them before submitting data.

13. Law and jurisdiction

This policy is governed by English law. Legal proceedings can be brought in England, Scotland or Northern Ireland depending on where you live.

14. Complaints

If you are not satisfied with our response regarding your data, you can contact the UK Information Commissioner’s Office at www.ico.org.uk.